Is your internet marketing business idea a good one? It’s a question that every aspiring internet marketer should ask but unfortunately few do. Sure, it may cross their mind for a few seconds. But few take action to determine if their business idea is really a good one.
Don’t be a Lazy Chicken!
I suspect the reason they don’t question their idea is that they’re afraid of the answer. They’re a lazy chicken. They know it’s not a good idea and they don’t want to hear it from others. It’s understandable. It’s also not very smart. If you’re going to put your heart and soul, not to mention your time and money, into a business, shouldn’t it be a good idea?
Before you launch your business there are several steps you can take to evaluate your business idea. One of those is to ask your potential customers what they think about your idea. I know scary, right? It can be. It can also provide tremendous value.
The information your potential customers provide can save you time, money, and heartache. And more importantly, they can help you fine tune your business to provide maximum value and maximum profits.
Ask Potential Customers…
1. Would You Use This Product, Service or Information?
Now there are different business models that internet marketers embrace. You can create an information site and profit from advertising and/or affiliate commissions. You can also create a membership site, offer services like coaching and public speaking, or you can sell information products. Determine your business model and niche and then ask your potential customers if they’d use your website products, services, or information.
2. Have You Used Something Similar?
This question will help you determine how you’re positioned with your competition. It can also help you fine tune your business to provide maximum value.
3. How Much Would You Be Willing To Pay?
The benefits of this question are obvious. It will help you create the ideal price point for your business products and services. In some cases, this question may not be applicable.
For example, if you’re creating an information site and generating income from pay per click advertising.
4. How Often Would You Use It?
The answer to this question will help you on many levels. It can help you brainstorm methods to increase visitor frequency. It can also help you price your products or services and create a revenue stream.
5. Where Would You Normally Go To Buy This Product Or Service?
This is another good question to evaluate your competition. It can also help you determine the best way to position your business so that your audience can easily find you.
6. Would You Buy It and/or Access It Online?
Obviously if the predominant answer to this question is no, it’s time to head back to the drawing board and find a new business idea. However, in the world of technology that we live in today, there’s not much that a person won’t buy or search for online. Most business topics are in demand online.
Finding Prospective Customers to Ask
So asking the questions is the easy part. The challenge is to find them. Consider utilizing online surveys, social media, and visiting relevant blogs and getting involved. The answers are out there. You simply have to be brave enough to ask the questions.
P.S. Please feel free to forward this blog post to your friends!
To Your Success Online,
Internet Marketing Professional, Coach, & Consultant
Websmith Marketing, Inc.
“Teaching you how to start a profitable internet marketing business!”
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